CPM Calculator
$
$
%
$
CPM
—
Budget used (% of $1,000)—
Expected clicks—
CPM
—
Total Spend
—
Total Impressions
—
Expected Clicks
—
Cost per Click
—
Click-Through Rate
—
CPM Formula
CPM = (Total Cost ÷ Total Impressions) × 1,000. Total Cost = (Impressions ÷ 1,000) × CPM. Impressions = (Budget ÷ CPM) × 1,000. CPM is the standard pricing model for display ads, video ads, and social media advertising.
Typical CPM Ranges
Facebook/Instagram: $5–$15 | Google Display: $2–$5 | YouTube: $6–$15 | LinkedIn: $30–$80 | Podcast: $15–$25 | Programmatic display: $0.50–$3. Rates vary widely by audience, industry, and season.
CPM vs. CPC vs. CPA
CPM = pay per 1,000 impressions (brand awareness). CPC = pay per click (traffic). CPA = pay per action/conversion (ROI-focused). Choose CPM for reach, CPC for traffic, and CPA campaigns when you can track conversions reliably.