YouTube Revenue Calculator
RPM vs. CPM
CPM (cost per mille) is what advertisers pay per 1,000 ad impressions. RPM (revenue per mille) is what you actually earn per 1,000 video views — after YouTube takes its 45% cut. RPM is always lower than CPM. Most creators use RPM to track earnings.
Monetized View Rate
Not every view generates ad revenue. Ad blockers, short watch times, and unmonetized countries reduce your monetized view rate. Typical channels see 40–60% of views generating revenue. Higher engagement and longer watch times increase this rate.
Beyond Ad Revenue
Ad revenue is often just a fraction of a creator's income. Channel memberships, Super Chats, merchandise, brand sponsorships, and affiliate links can each match or exceed ad revenue for engaged audiences.